What  is “Link Baiting”?

            Link baiting is simply getting the viewers to place your link on other websites. This type of marketing would be considered “viral”, as the users would be spreading your link out all over to their friends.  There are several types of “hooks” used when link baiting. I have provided all hooks below, with a detailed description of each hook.

Types of Link Bait Hooks:

 News hook: If you can disprove an article, or be the first to find a news article relative to your niche, then that would be considered a “News Hook” type of link bait

Attack Hook(use at own risk!): The Attack Hook is used when attacking another blogger/story/product in your specific niche. This method is not recommended unless you can really justify with what you’re attacking.(Don’t go overboard!) If done right, you can gain instant credibility and reputation within your niche. But be careful, you don’t want to brew up angry bloggers that link back to negative posts! 

Resource Hook: The Resource Hook is a resource that users within your niche deem useful. Maybe it’s a tool you created, or a list that you gathered of useful information. If users find it helpfup, they will link back to it. Have to give, to receive!

Contrary Hook: Expose an article or disagree strongly with what another blog author has written. If you can disprove a major story in your niche, that could win you some extra coverage.  Be controversial!

Humor Hook: Can you come up with something funny relative to your niche? Maybe a video or a picture you found off of google, anything that you might think people would find funny enough to link back to.

Link baiting is most successful on social networking sites, blogs, forums, places where users are having discussions / debates relative to your niche. You should now be able to link bait on successfully. If you are new kid on the block, using the attack hook or contrary hook, might not be the best way to gain a reputation. Do your homework, and be creative, if you want attention you have to earn it!